AD MAGAZINE 342

23 AutoData | March 2018 Disclousure/FCA “Cordoba is now a mirror of Pernambuco and Betim” Stefan Ketter and COO of the Latin American region, without hiding the enthusiasm. Not by accident Ketter, despite the global mission of driving the global ma- nufacture of FCA, has its base in South America. Here is a relevant market for the aspirations of Fiat and Jeep. In addition to that, the excellent performance of the Goiana plant motivated the company to make this transition in its productive units here. Thus, despite the declarations made at the time of the announcement of the investment in Cordoba, it was to be ex- pected that the FCA, as it is happening with other manufacturers, would promote the unification of production standards in the region. IN 24 MONTHS Even beforemaking public the intention to produce a totally newvehicle in Argen- tina a process of transferring knowledge and manufacturing requirements began in Minas Gerais, according to Claudio De- maria, FCA’s director of engineering: “All of the industrial development took place in Betim. We also performed the trainings of the Argentine factory floor team here in Brazil. This process has occurred in the last 24 months”. Only the automation for the welding