AD MAGAZINE 342

5 » EDITORIAL AutoData | March 2018 By Marcos Rozen, editor Seriousness, relevance and good humor F or us from AutoData Editora the mission of a magazine is very simple: it should be relevant to the reader. If it is not, it will not even serve to decorate the waiting room. And to be relevant a magazine needs the serious and dedicated work of its team of journalists and art. We are attentive to any and all movements that may, in any way, be relevant to you, noble reader. Before writing, the journa- list must listen. And listen a lot - what, in the journalistic jargon, we call rushing. In the specific case of AutoData, not only the most impor- tant and traditional but the only Brazilian monthly publication dedicated from the first to the last page to the coverage of the automotive industry, this relevance needs to be further deepened. The information contained here helps the executives understand the direction of this transatlantic: what is the weather forecast, the size of the waves, where there may be icebergs, submerged rocks and coral reefs. And even, perhaps, hidden treasures. These information helps countless companies in the long- -term automotive chain better plan their actions, adjust business management modes, production schedules, investments, hiring. AutoData helps in automotive decision making. And this is how it should be, as this is what is relevant to our reader. But it is important not to confuse seriousness with severe. A serious magazine does not have to be grumpy. On the contrary: a touch of good humor makes it much more pleasurable to read themes, yes, very serious, as the one treated on the cover of this March edition. But it is precisely this lightness that allows us to call attention to face directly and immediately subjects that we can not leave for later. And that helps the reader to look for the best solutions. Here in our newsroomwe still believe a lot in the relationship that people have with the magazines they read, both on paper and in the digital format. And we can ensure that, on our side, we work extremely hard to make AutoData more and more relevant every time. We hope, however, that not even for that, dear reader, you will always have it around by mere professional obligation, but also for pure and simple pleasure. Director Márcio Stéfani, publisher Editorial Board Márcio Stéfani, S Stéfani, Vicente Alessi, filho Newsroom Leandro Alves, dep- uty director of writing and new business, Marcos Rozen, editor Collaborated in this edition Bruno de Oliveira, Caio Bednarski, Gilmara Santos Graphic Design/Art Romeu Bassi Neto Photos DR and disclosure Photo Cover FCA Social Midia Allex Chies Commercial and advertising tel. PABX 11 5189 8900: André Martins, Érika Coleta, Luiz Giadas Subscriptions/customer service tel. PABX 11 5189 8900 Ad- ministrative and financial department Isidore Nahoum, counselor, Thelma Melkunas, Hidelbrando C de Oliveira Distribution Correios Pprepress and print Eskenazi Indústria Gráfica Ltda., tel. 11 3531-7900 ISN 1415-7756 AutoData is a publication from AutoData Editora Ltda., Pascal st, 1 693, 04616-005, Campo Belo, São Paulo, SP, Brasil. Reproduction without prior authorization is prohibited, but citation is permitted provided that the source is identified. Responsible Journalist Márcio Stéfani, MTB 16 644 www.autodata.com.br AutoDataEditora autodata-editora @autodataeditora