AD MAGAZINE 342

7 AutoData | March 2018 By Vicente Alessi, filho Suggestions, criticisms, comments, offenses and the like for this column can be directed to the email vi@autodata.com.br Disclousure/Ford and EcoSport. There, in 2019, a new product would be born to replace Fiesta and Ka, a 2-for-1 exchange. As heard, and sometimes read, the size of the company’s success in the region-and that is to say analysts. Specially because of the automotive world is on the eve of another great revolution, like the one of the Fordism institute and its assembly lines. But nothing to do with the so-called old times. FORD 3 Thus, at the same time that it is desired to stop the prejudice here, it is essential to prepare the presumably remaining structure for the new times - in which the company, with its history and tradition, also wants to play a highly relevant role, just like what happened in the first revolution, as the vice-president Rogelio Golfarb admitted in a conversation during the Detroit Motor Show in January. Perhaps this is the predominant strategic thinking applied to operations in South America: to reduce the organization to prepare the future. (In the case of the near future will be composed of several electric alternatives and the long term of several levels of autonomous direction with very high incidence of technology and connectivity. But Always on board the v-e-h-i-c-l-e-s.) FORD 4 Whoever notices realizes the great cast of Ford agreements outside the world of cars and inside the world of artificial intelligence and high connectivity. Anyone who talks to Ford guys around the world understands better what the company plans to focus on: nothing less than the first place in the future of mobility. Since the synthesis, almost a general law: in South America shrinking would be synonymous to grow over the coming years. FORD Will Ford remain active in South America as a vehicle manufacturer? This question is asked about Ford and about half a dozen other manufacturers. But in case there are more clues available. Everything began to be clearer on Thursday, February 8, with the release of a report by the journalist Caio Bednarski, of Agência AutoData de Notícias: mentioning the source of the auto parts supplier industry, it anticipated the closure of Focus’s production at the General Pacheco plant in the Province of Buenos Aires until 2019 and left the door open for the question: and-the- new-generation: -where-will-it- be-produced? And in the middle of this Argentine balaio is also the destination of the Ranger pickup, which has no trace of succession. FORD 2 In the penultimate week of February the Coluna de Carro Por Aí, edited from Brasilia, DF, by José Roberto Nasser, and distributed nationally, also faced the subject. Nasser removed the list of major shareholders from the board of the company and the crucial question: What-is-the-future-of-Ford? As one notices, the background of this story is long. It could also imply the end of activities at the Taboão factory, in São Bernardo do Campo, SP, today Fiesta and Cargo, with all the strength being granted to Camaçari, BA, now Ka ON THE OTHER HAND IN RIBEIRÃO... The lack of proper professionals in their proper places generates incredulity and much laughter in the good newsrooms of the world. Well, pay attention to this: on the same day that AutoData received the press release from Porsche, the release of Ribeirão Preto, SP, arrived. With a catastrophic title, as Jean Melé would label it, creator of the deceased, and combative, daily Popular News: New Polo Is Elected the Most Awarded Car. It is unimaginable that a press release with that title be distributed - but it was. Things happen, of course. Failure of the press office management, no doubt - but is there such a management of the quality of the material sent to the newsrooms? One more symptom of reductionism? Do you understand what I’m saying?