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14 April 2018 | AutoData ESSAYS 2025 » CONSUMER OF THE FUTURE T here is a widespread affliction in the automotive sector every time a young man blows birthday cake candles with the numbers 1 and 8 incandes- cent: does he or she now want a car? The answer is, more and more, no. Does this mean the end of theworld for the automotive sector until 2025? No. Be- cause at some point he or shewill change their response to an affirmative, although perhaps already in adulthood. But a lot in that process until then will be completely different, no doubt. By Marcos Rozen To have or not to have, that is the question The consumer and how to buy and sell cars will change more than the vehicles themselves by 2025. Following this movement is a matter of survival for the industry