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16 April 2018 | AutoData ESSAYS 2025 » CONSUMER OF THE FUTURE desires, it is already crystalline that the industry preferred to bring the smartphone into the car, almost making it an exten- sion of it with wheels, than to fight for the preference of the customer by one or the other - which would certainly be a deadly blow to the automotive industry. So what we see today are gadgets on board, how the cell phone works with the multimedia center, smartphone battery charging by induction, opening of doors by the cell phone and many others to come. This demonstrates how much the in- dustry knows how to adapt and always make its product desirable and attractive, reviving the desire to have a car. Inclusive and especially for the new generation. This is exactlywhere the greatest revo- lution will be by 2025: it will not be in the car itself, even if new technologies such as hybrids, electric and even autonomouswill come to appear, but in the way of buying and selling cars . That will be the biggest change, for sure. That is what will keep people going, yes, wanting cars, and the- refore buying them. Definitelymany individuals will still buy cars in 2025, yes, but mostly because the way they buy and sell cars will change brutally. And this will not happen from now on: it’s already happening. A survey commissioned by Facebook with 218 Brazilians aged 18 - 65 who ac- tually intended to buy cars showed their expectations and preferences in this pro- cess. No less than 98% used Facebook or Instagram in this trajectory, almost always with the cell phone, and in a third of cases thesewere the only contact platformswith the sellers. For Facebook the current road to selling cars can be defined as “a short but winding road”. The survey concludes that Brazilians use their cell phones all day long - from the beginning to the end of the purchase process, people accessed Facebook and Instagram 488 times, spending 52.5 hours on both platforms. More: the internet was used by these people to evaluate several factors that involved the purchase, directly and indi- rectly, as insurance and alternative value for a newvehicle, for example. In addition, 0 KMmodels of five brandswere searched online. This path, of course, shortened the off- -line process in favor of online. “Before the client had to peregrinate from conces- sionaire to concessionaire, evaluate the technical characteristics, discuss price, payment condition etc. Today he already arrives at the store with all this practically solved”, affirms Ciaco , of the FCA. Ford’s Greco adds that ten years ago a customer visited, on average, four dealer- ships before closing the deal. Today this average fell to 1.65. What happens now is that online and offline processes are still in very distant worlds - a concessionaire these days works practically in the same molds and parameters of 50 years ago. This link will be the main target of the change. ASTRONAUTRUCK Fenabrave itself, association of dis- tributors, recognizes that the role of the concessionaire will - and must - change. Its president, Alarico Assumpção Jr., belie- ves that “the way of selling will have to be different. Currently the customer already mounts the car hewants in the configurator of the manufacturer’s website and has it delivered at home.” For the leader, from the moment the- se profound changes actually begin to happen the process will be reasonably fast. “What we did in a hundred years we will do in ten. And what we did in ten we’ll do in one.” He does not see, however, a risk of the role of the concessionaire simply ceasing to exist, with the factory occupying all spa- ces today in the hands of the distributors. “A dentist is a dentist and a butcher is a butcher. You can not play the role of the other. The mode of sales will probably change, we should have more direct sa- les and internet. But even if you change the type of customer the vehicle will be Disclousure/FCA