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29 AutoData | April 2018 lestone,” says Oswaldo Ramos, director of sales, marketing and services for Ford’s truck operation, citing the latest edition of the International Freight Transport Fair, held last October. “That’swhenwe realized the market was motivated. We sell many trucks at Fenatran itself.” Scania’s vice president of commercial operations in Brazil, Roberto Barral, says that Scania’s result at the fair was very po- sitive. “All the negotiations at Fenatran have been confirmed. But since a little before, in August or September, contacts have been resumed and requests have begun to arrive.” Roberto Leoncini, vice president of sa- les, marketing, parts and services for trucks and buses at Mercedes-Benz, explains that the recovery of the market could be felt just before the fair. According to him last year’s crop, combined with positive eco- nomic factors such as controlled inflation and falling interest rates, have created a scenario of optimism in the fleet. “The businessmen realized that it was not fire of straw. The economy got under control and took off from politics. The su- persafra came and pulled the trigger: it was time to invest and therewas the need for it”, argues the executive, adding that Fenatran was the apex of this new trend. According to José Ricardo Alouche, vice president of sales, marketing and after sales at MAN LatinAmerica, the economic scenario coincidedwith the moment when the businessman renewed his fleet. He argues that many customers last traded their trucks when there was the domestic market explosion, the Finame’s interest rates were below inflation and the vehicles still did not offer pollutant emission technology equivalent to Euro 5 standards. “We can say that we will have growth in the range of 30%, provided that the current conditions are maintained” Bernardo Fedalto, of Volvo “There are trucks with six, seven years of operation. It is past time to change them.” José Ricardo Alouche, from MAN Disclousure/Volvo Disclousure/MAN tele52/Shutterstock.com
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