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37 AutoData | April 2018 nies that will lead thewaywill be those that can make the technological innovations accessible to the consumer, without major ruptures with their past.” In a panel named Engines/Electrifi- cation, the topic was the need for Brazil to define, therefore, its public policies for energy efficiency so as not to lose the te- chnological tram. The president of Unica, Sugar Cane Industry Union, Elizabeth Fa- rina, recalled that “congress has already approved 43% reduction in CO² levels by 2030. There is a timetable for this. So we already know where we want to go. Now we have to define what will be the energy matrix for land use, electric energy and fuels. And ethanol can contribute to these three areas. I hope that Brazil can seize this opportunity: we need to define public policies”. The President of CAOAMontadora and SAE Brasil, Mauro Correia, said that pre- dictability and rules in public policies are necessary for the development of new te- chnologies in Brazil. “Brazil needs to choo- se how it wants to enter this global game. In the process of deciding investments in research and development, companies think of the market as awhole, to gain sca- le, not individual solutions for each region.” Bosch’s president for Latin America, Besaliel Botelho, understands that the development of electrification technolo- gy is accelerating in the world but is not necessarily a viable solution for all regions: “Brazil has taken an important step in this fuel issue. We have to make noise. We already have a viable alternative, which is ethanol. We need to define what our energy matrix will be.” Marco Silva, president of Nissan in Brazil, added that today there is no single answer regarding vehicle propulsion te- chnologies that each region of the world should develop. The executive believes that electrification is a trend, but it is neces- sary to define the best solution for Brazil: “Electric motor is a trend, but we do not know which is the most viable for Brazil. It may be, for example, a hybrid that uses ethanol. There is no single answer for pro- pulsion technologies.” GLOBAL SEARCH A study carried out by the KPMG con- sultancy and presented during the seminar brought clues as to how the industry eva- luates its own future, according to director Ricardo Bacellar: “The opinion of industry executives has changed in the last three years. Most of the respondents now bet on the fuel cell as the flagship of the future of motorization, 33% and, no longer in the electric, 22%.” In the opinion of the interviewees of the global survey, the main obstacle to the electric will be the infrastructure, an issue that is little discussed if compared to the subject of the vehicles themselves - and that nobody knows for sure how to solve it. In the view of the interviewees, both exe- cutives and consumers, the automakers should be responsible for the infrastructure of recharging stations. Bacellar points out that the growing confidence in fuel cell engines is an ex- cellent opportunity for Brazil to show that ethanol can be used instead of hydrogen, with the advantage of the country domi- nating the entire production cycle of the raw material that will be used. “We have the solution ready and thiswill be a very good business opportunity for us.” He stated that “in the future all power technologies will have space, one will not kill the other. It’s not a race to bet on a single horse”. The survey data show that by 2040 the annual market will be of 140.5 million vehicles, 25% fuel cell driven, 26% electric, 24% hybrid and 25% internal com- bustion. For Marco Silva, president of Nissan, although electric vehicles represent a trend there is no single answer to the issue of propulsion technologies
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