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12 FROM THE TOP » DIETER BECKER, KPMG May 2018 | AutoData ce between islands of autonomy and isolation. I’m saying that we don’t have a global solution for all of the markets. And if you don’t have one global solution then take care of the solution of customer experience and that may be applied and adapted to your similar markets. A different solution for each market or region, would not this represent in prac- tice a kind of de-globalization? Again, look at China: what is the global solution that you see in China? There is no global solution. They want to lead electric car technology because they do not want to be dependent on oil. This is not away to isolation, it is an opportunity. Doyou believe that a newmobilitymodel by consumers, born from initiatives such as Uber, Cabify etc., will really change the industry? I’m going to step down a little inside this analysis: the consumer has a budget, and themobility needs to fit within it. The total cost of ownership of a vehicle is taken into account more and more. And the budget has more and more competi- tors: mobile phones, internet services, streaming, music... It does not increase, it is always the same, what increases is the competition for it. If the consumer understands that using Uber rather than having a car makes more sense within his budget, the customer will use it. I do not see this as a threat to the industry, it will be the fleet provider. If the number of vehicles sold decreases because of this format, the demand for service will increase. We have to look at the full life cycle of a car, not just for the moment of sale. Anyway this represents a very large pa- radigm break... There is no doubt that the industry needs to get rid of the old perspective of the product. If the demand for fleet services is going to increase, why not to think about remanufacturing cars, engines, “Don’t look only at the technology because you have to see what customer experience is happening here and put it in that metrics.”