AD_MAGAZINE_344
24 May 2018 | AutoData INDUSTRY » FACTORIES T o produce more at lower operating cost. This was, and continues to be, the scenario where the vehicle ma- nufacturers installed in the country have been inserted in the last four years, when domestic sales were lower than in previous years. Although it seems a para- dox, this scenario forced a transformation in the whole sector to resume the cour- se. Exporting more, and to new markets, was one of the options to bring volume to factories while accelerating the coming of new families of vehicles was another option - in this case to renew the range and attract consumer attention again. These factors were responsible not only for reversing the signs of decline that have figured in the performance of the automotive industry recently but also for bringing about deep changes in the processes that involve the manufacture of vehicles here. We no longer make cars, trucks and buses as before, something that reverberates and gains strength in the automakers and systems analysts. In other words, in the wake of the di- fficulty, companies were forced to invest to save themselves. The high demand seen in exports and the arrival of new vehicles, including part of global projects, have contributed to the insertion of production lines in the context By Bruno de Oliveira MODERNIZATION AS THE SALVATION National automotive sector incorporates more modern production processes. The steps, even slow, indicate that the industry knows where to go.
Made with FlippingBook
RkJQdWJsaXNoZXIy NjI0NzM=