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44 May 2018 | AutoData SPECIAL AWARDS » MERCEDES-BENZ T he market resumption environment was fully reflected in the Merce- des-Benz Twenty-sixth Interaction Award ceremony: no wonder, the party took place in the São Bernardo do Campo factory complex, in São Paulo. The numbers could not be better: the first quarter closed with a 50% increase in truck sales compared to the same pe- By Márcio Stéfani MORE OPTIMISTIC RECOGNITION Twenty-sixth edition of the Mercedes-Benz Interaction Award was marked by a positive environment, a direct result of the reaction of truck sales riod in 2017, with the heavy segment, the largest range in the segment, increasing no less than 90%. Production followed this pace and advanced 55% in the same comparison, and the heavy ones evolved the amazing 85%, according to figures from Anfavea. It is true that the indexes are a reflec- tion of extremely low base, the result of Disclousure/MBB

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