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5 » EDITORIAL AutoData | May 2018 By Leandro Alves, Newsroom associate director Thinking outside the cockpit I n this new phase of AutoData what we are trying to do is to think outside the box, or, putting it in a perspective closer to our reality, the cockpit. In free interpretation of this cliché it means that we feel in the obligation to develop content without being tied to traditional ideas, with the objective of offering you, noble reader, precious information that will contribute to the flow of your business. If this is not a habit in your daily life, your team and your com- pany, Dieter Becker, KPMG’s chief executive for the automotive industry in the world, will amaze you. In an exclusive interview with AutoData during a brief visit to Brazil, he suggests a men- tality change in the Brazilian vehicle industry: “If Brazil wants to be relevant, why follow the example of Europe, the United States? Why do not become a specialist in translating what the local market needs?” Those who were not at the AutoData Mercosur Business Trends Seminar at the end of April will realize in this edition that there is a willingness to align the interests of the main automo- tive partners of the bloc, Brazil and Argentina - which can be interpreted as a mentality change in progress. Finally, another important initiative, which came into light after an invitation to reflect on the specialized journalism by the editor Marcos Rozen in social media: comments from communication professionals from various media in this post sparked an impor- tant debate about traffic safety and led Anfavea to intensify its contribution to the campaign YellowMay in this 2018, synthesized in the slogan #NósSomosOTrânsito (#WeAreTheTransit). We hope, then and gradually, that the mentality of people on the streets and roads of this country change too. Director Márcio Stéfani, publisher Editorial Board Márcio Stéfani, S Stéfani and Vicente Alessi, filho Newsroom Leandro Alves, deputy director of writing and new business, Marcos Rozen, editor Collaborated in this edition André Barros, Bruno de Oliveira, Caio Bednarski Graphic Design/Art Romeu Bassi Neto Photos DR and disclosure Photo Cover Disclosure/Hyundai Social Midia Allex Chies Commercial and advertising tel. PABX 11 5189 8900: André Martins, Érika Coleta, Luiz Giadas Subscriptions/customer service tel. PABX 11 5189 8900 Administrative and financial department Isidore Nahoum, counselor, Thelma Melkunas and Hidelbrando C de Oliveira Distribu- tion Correios Pprepress and print Eskenazi Indústria Gráfica Ltda., tel. 11 3531-7900 ISN 1415-7756 AutoData is a publication from AutoData Editora Ltda., Pascal st, 1 693, 04616-005, Campo Belo, São Paulo, SP, Brasil. Reproduction without prior authorization is prohibited, but citation is permitted provided that the source is identified. Responsible Journalist Márcio Stéfani, MTB 16 644 www.autodata.com.br AutoDataEditora autodata-editora @autodataeditora