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56 May 2018 | AutoData INITIATIVE » TRAFFIC ACCIDENTS I f you take 12 minutes to read this report, when you reach the last line one person will have died because of a traffic accident. And this is not in theworld: it is only in Brazil. Here, nothing less than 105 people die every day exclusively in traffic accidents, four of them are children. Yes: every day, 24 hours a day, seven days aweek, more than 100 people die in the coun- try exclusively in traffic accidents. And more: everyminute a person is left with the sequels of an accident. Yes: every minute. Every day, 24 hours a day, seven days a week. Trying to change this picture of a trulymur- derous traffic, Anfavea decided to strongly support the Yellow May campaign, this year, an initiative of the National Road Safety Ob- servatory that seeks to draw attention to this situation, with greater emphasis every fifth By Marcos Rozen MAY 12 MINUTES BECOME AT LEAST TWELVE DAYS month of the year. And for this it ordered and released an advertising campaign whose bi- ggest appeal is summarized by the hastag #NósSomosOTrânsito (#WeAreTheTransit). Just like AutoData Editora and its profes- sionals, any person, whether physical or legal, may not only support the campaign but also help spread it in any media, including social networks: rights are 100% free and, in the case of companies, even its logo can be included in the advertising pieces, available at www. maioamarelo.com . Playful, the campaign uses traffic signs to show that, behind them, there are essentially people who, together, form the ecosystem that lives on streets, avenues and roads every day: pedestrians, drivers, motorcyclists, cyclists and many others . In addition to the printed advertising pieces there are twomovie options, with a duration of 1 minute and 30 seconds, 30 seconds audio pie- ce for radios and podcasts, social networking ready materials, posters and billboards. All of them are equally free to download, without any restriction of any kind. Anfavea intends to use its associative force to spread the campaign, says Antônio Mega- le: “We distribute the material to all associa- ted companies, which in turn will redistribute it internally, for employees, and externally, through their channels of communicationwith customers”. Other national associations, such as Fe- nabrave, Sindipeças and Abeifa, as well as foreign ones, such as Oica, a kind of European Anfavea, properly translated, will also receive the material. Divulgação/Anfavea