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6 » LENSES May 2018 | AutoData Di Si and Zarlenga join Filosa Christian Castanho FILOSA STARTS PLAYING Antonio Filosa has not even become accustomed to being FCA’s big boss in Latin America and has already been introduced to the game - or to the beasts - as a speaker during the AutoData Seminar Mercosur Automotive Business Trends, on Monday, April 23, in São Paulo (see page 48). More than that: he divided the flashes with his colleagues Carlos Zarlenga, of General Motors Mercosur, and Pablo Di Si, of Volkswagen. The interaction was, before and during, certainly harmonious, and each of them honored the presentation of the others. As observes the columnist José Roberto Nasser in De Carro por Aí (By Car Around There) the Neapolitan Filosa “likes cars, the new ones and old ones, and driving” - and rescues the memory: “Fiat only got out of the end of the market queue when it had a representative agent of product”. NATIONAL SPORT For those who thought that would not see these things again: to name stupid people to take care of press and public relations areas, it will still become a national sport. We have already referred to this in edition 342. Now it is Honda’s turn: it indicates a former general legal manager for the board of institutional relations, public relations, product regulation and... juridical. In the areas of motorcycles, cars and institutional there will be, as general manager of public relations, the former general manager of HR. NATIONAL SPORT 2 It must be, as I wrote here in this AutoData Lenses of March of this year, “another of those domestic solutions in a way of crazy and dirty economics”, with amateurism driven to the condition of driving and directing actions dedicated to journalists. It’s worrying insensitivity, but all of these gentlemen, not just and only those of these companies mentioned, should know that, despite so much change, they will still have to bear journalists for many years.