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7 AutoData | May 2018 By Vicente Alessi, filho Suggestions, criticisms, comments, offenses and the like for this column can be directed to the email vi@autodata.com.br “It’s difficult to negociate with a government that the president orders and nobody obeys”. From a very important person from the national automotive sector AT OWN COSTS Really heavy weight in the industry, who asks for a non identification for obvious reasons, has not so popular points of view - for his originality - regarding the uncertainties of Rota 2030. He made confidences to Leandro Alves, deputy director of editorial of AutoData: “The government does not have to invest in R&D: we make investments! The government has to take care of improving tax conditions, the value of taxes, which is extremely costly”. More: “The government has to take care of the infrastructure: how is it possible that the largest soy producer in the world waste 30% of the production on the roads?” THE HABIB BUSINESS Sérgio Habib, president of SHC, Sérgio Habib Corporation - company that represents Jac Motors in Brazil - took advantage of the launch, and the spotlight on the T40 CVT, in event held in a very well maintained golf club in Itu, SP, to justify his departure from the business involving Citroën cars - he himself, who in the beginning was the name that, in a way, identified the brand around here. The figures showed that Citroën, among all other competitors, was the brand that lost the largest number of sales in 2016 and 2017. THE HABIB BUSINESS 2 He took advantage of the good audience of journalists who came to Itu to turn to numbers again: to demonstrate that the names of the leading vehicles in the Brazilian automotive ranking change according to the criterion - not always the one that sells the most has the best revenue. What idea did he want to transmit?: that betting on dealerships of brands that sell the most is not always a good deal. He provoked, who knows? - but did not want to confirm... - VW, which SHC also represents. THE HABIB BUSINESS 3 He referred to deals that involve the premium market like the representative of Jaguar Land Rover stores. The problem is not the models, Habib said, but how each company works them here, their profitability, and the reflections of all this in the operation of the dealer: calculation errors involving these factors almost always lead to constriction of margins on sales. In other words, about the profit. THE HABIB BUSINESS 4 In this sense Habib believes that the Volkswagen industrial park in the country is old and overtaxes production, he compared its factories and the processes of cost savings that have passed as a person subjected to stomach reduction surgery: “Cut, cut, cut, but when the person puts the swimsuit there is extra skin everywhere”. (Contributed by Bruno de Oliveira) Disclousure/MBB