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23 AutoData | June 2018 By Leandro Alves, from Hannover, Germany The advances of digital transformation are happening in highly collaborative virtual environments, where everyone participate in the industry’s development at the same time the beginning of the 1990s, kicking off the transformation we witness now. DIGITAL TWIN, ARTIFICIAL INTELLIGENCE All this takes place in the cloud, a digi- tal environment featured by hundreds of companies in Hannover Messe. This is the meeting place for new concepts such as IoT, the internet of things, big data, digital twin, artificial intelligence and virtual office shared by an endless volume of compa- nies and specialists whowork, all together and at the same time in the construction of a collaborative universe, with the only objective of creating fast, efficient, safe and low cost solutions. This is the digital industry that left a clear message at Hannover Messe: the moment to apply its solutions in the ope- rations of vehiclemanufacturers, suppliers, power generation, naval industry, aero- nautics, chemistry, agriculture, mining and even in a soccer field is now. Right now. The costs and challenges for the digital transition are not few, but so are the bene- fits. The numbers are estimated at billions of dollars, as the introduction of Industry 4.0 as the efficiency and cost reduction aswell. It is complex to visualize such a trans- formation, but perhaps the lawn of the Allianz Arena of Bayern from Munich, Germany, can be a good example. Sen- sors all over the stadium, including on the lawn, analyze various conditions such as temperature, air humidity, nutrients in the ground and even possible shadows of the structure that impair the solar incidence at some points of the soccer field. These data T he infinite possibilities of technologies utilization and solutions inwhat is cal- led Industry 4.0 can unintentionally mess up the Cartesian reasoning of the automotive world, born from mecha- nical technology and not digital. In a cer- tain way, this revolution that takes all the departments of the automotive industry world is a novelty. The same people who created the wonderful solutions for the Industry 4.0 are not able to put in one single answer how the utilization of somany technologies and new processes will happen at the same time, and now, in the whole automotive supply chain. The sky is the limit! This atmosphere was clearly felt in the huge pavilions of Hannover Messe, the largest industrial technology fair in the world, held in April: the place was per- meated by optimism in bringing to reality such transformation that could change forever and for the best the development, the manufacturing, the way to consume and the use of several products - not just vehicles. We are living the first minutes of this new era 4.0. The transformations have occurred so fast in the last five years of the development of this concept - for the standards of the automotive industry - that 50 million data are collected and analyzed everydayquicklybecoming improvements in productivity or in technology that will solve an insoluble problem until then. This amount of information was unthinkable when the first electronic computer sys- tems were introduced to the industry in