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27 AutoData | June 2018 Disclousure/RedBullRacing Can the production of hybrid and electric vehicles benefit from this type analysis of data or not necessarily? Obviously there is a lot of excitement in the industry regarding the autonomous and electric vehicles. Maybe it’s a bit controversial, but there are a lot of things that can be done to improve the current business now, not just in the future. For example: reducing service complaints in warranty by 25% will have impact on your business today, while reducing development deadlines will bring results only after some time. In general we do our job from the principle that if the world is turning right we will turn left. Are you currently working in any project in Brazil? Yes, we are working on some Brazilian companies. We have already started some projects and they have been doing very well. Our first expansion was in North America, but we think there are a lot of interesting cases here in Latin America, with a lot of space for innovation, including administration, and Brazil is obviously the starting place of the region. In very mature markets people sometimes get stuck in certain ways of doing things and it becomes harder to make them absorb new ideas. Here, at least until now, we have noticed a much more open environment. 4 5