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28 AUTODATA ASKS » PREMIUM MARKET July 2018 | AutoData By Marcos Rozen Disclousure/Eurobike President of the Eurobike group, exclusive importer of McLaren Automotive in Brazil, which the first dealership has just been inaugurated in São Paulo. The company also sells vehicles from other premium brands like Audi, BMW, BMW Motorrad, Mini, Jaguar, Land Rover and Porsche, acting in São Paulo, capital, Ribeirão Preto, SP and Brasília, DF. He is also the current president of Assoaudi, Brazilian Association of Audi Suppliers. Henry Visconde, of Eurobike In the premium market things work in the same way of the other market segments, with a used car or a semi- new model as part of payment for a 0km car. It is normal here and in other countries. The process is the same, whatever the type of segment: only the values of the trades change, obviously. Yes, it has changed. The construction of a factory in Brazil, theoretically, is part of a long-term project and this gives more confidence to the dealers in the relationship with the brand. When a factory is built the dealer works with expectation of volume increase, but this has not happened yet because of the crisis: the factories are 50% idle. However, they all have a long-term vision and local factories strengthen the commitment of the automakers with our market. No, it can’t. It turns out that when we started the project with McLaren the market was in a much better situation. We were named then as official importer, and there was a defined timetable: we decided to keep it. Compared to 2014 and 2015 there was stabilization on the numbers of the segment, but not an improvement. On the other hand, since McLaren cars are very exclusive and there was no official offer of these models in Brazil, there is a demand for the first moment that has been attended. 2 Can the fact of Eurobike inaugurating the first McLaren dealership in Brazil, with a vehicle offer in the range of R$ 2 million, be seen as a sign that the Brazilian market in the premium segment has returned to pre-crisis levels, at least about the customer’s trust in this type of vehicle? The Brazilian McLaren dealership has a new area for semi-new vehicles destined to vehicles offered as part of payment. Is this behavior more typical of the Brazilian market or it repeats in other markets? Three of the brands that Eurobike represents have opened factories in Brazil in recent years. Has this changed the relationship between the dealers with these brands? 1 3