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TECHNICAL RANKING REPORT Produced by AutoData Branded Content Satisfaction of customers translated into awards Pirelli, in Brazil for almost 90 years, offers to the customers a wide variety of solutions always seeking to deliver the maximum in terms of performance and safety combined with comfort. The result of conti- nuous investment in research and development is the consolidation of the brand as a leader in the memory and heart of Brazilians. The victory in important awards such as AutoData’s 2018 Quality and Partnership, which represents customer’s satisfaction with Pirelli’s products and services, confirms the constant chase of delivering the best and most modern of the segment to the market. In Brazil, the tire manufacturer has manufacturing units in Gravataí (RS), Campinas (SP), Santo André (SP) and Feira de Santana (BA), where the production line with technology 4.0 began to be applied in 2017. The result of the investment there was the creation of Pirelli’s first 4.0 technology pole in Latin America, with new digitized processes and the use of advanced technologies. In addition to offering the largest and most com- plete range of products for the market, Pirelli has the largest commercial chain with more than 2 thousand points of sale all over Brazil and is used in practically 50% of the vehicles produced in the automakers with national production. The customized products for each new vehicle also explain this leadership and technological innovation. The “Perfect Fit” concept is the solution for the pro- duction of specific tires to each vehicle, marked and identified by the strictest technical requirements of the automakers. Its partners in this solution are the most prestigious brands in the Premium and Prestige segments, such as Audi, Ferrari, Lamborghini, McLaren, Porsche, BMW, Mercedes-Benz, among others. On two or four-wheel races, Pirelli also operates an open-air high-tech laboratory transferring to the products used day by day all the learning acquired from categories such as Formula 1, World Superbike, Stock Car, just to name a few of more than 250 competitions in which the brand operates all over the world. Besides the streets and roads, Pirelli is active in arts from the Bicocca Hangar in Milan, Italy, to the world’s most famous calendar, the Pirelli Calendar, where the leading names in art, fashion and enter- tainment are portrayed in exclusive photo shoots. In Brazil, the manufacturer sponsors the maintenance of the Christ the Redeemer statue, invests in the Inhotim Institute, the Pinacoteca do Estado, in São Paulo, and several others, bringing the brand to the hearts of the Brazilians. Imagem/Pirelli