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26 August 2018 | AutoData INDUSTRY » PRODUCTION T he strategy of producing vehicles that share the same platform is in- creasingly common in theworld and also in Brazil. But how far does this communization go in the Brazilian market? An exclusively survey elaborated byAuto- Data shows all platforms produced in Brazil and points that in this issue the country is certainly aligned with other important global markets. The study also correlated the platfor- ms to the sales numbers of the models that derive from them in the first half of 2018, using Fenabrave data for this. And in this calculation General Motors GSV, from Global Small Vehicle, is by far the most sold platform in Brazil - the Chevrolet Onix, Prisma, Cobalt and Spin are born from it. The platforms, also called architecture, productive or modular base, bring the set of parts and panels that starts the final assembly process of a vehicle. They are usually identified by the side structures and floor united in only one part, a base where all the other items are added, from the body to mechanical and electronic systems. Thanks to the platforms the manufac- turers are capable of producing so diverse vehicles inside one single factory, seve- ral times on the same line. This way, it is By Leandro Alves SUCCESSFUL PLATFORMS Exclusive survey by AutoData shows all the platforms produced in Brazil. In terms of sales the champion is the General Motors GSV. possible to reduce costs in function of the productive quantity, program in a more efficient way the requests to the suppliers and replace technologies. The secret for the success of an automaker is exactly in the use and rationalization of its platforms. The GSV is the sales leader todaymos- tly for representing a common base for a hatch, two sedans and a minivan. In a not so distant past the leaderwas Volkswagen PQ24, which disputed the market car by car with the Fiat 178. At the moment, the modular architec- tures point the future of the automotive production: they can make thewheelbase distance vary such as length, width and height as well – originating, this way, a ha- tch or an SUV. The modular architectures were born thinking about adapting futu- re technologies such as those adopted in hybrid and electric vehicles, including strategic areas that can accommodate batteries and lots of cable. Some of these more modern architec- tures are already being used in Brazil. Such as the MQB Ao, from Volkswagen, base of Polo and Virtus and soon will be used in the first Brazilian SUV of the German manufacturer. Check on the following pages the com- plete survey by manufacturer: