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5 » EDITORIAL AutoData | August 2018 Leandro Alves, director The minutia of Rota T his edition is particularly especial. Since the protocol that kicked-off the new Brazilian automotive industrial policy has been signed we sought to understand and translate that in- tricate framework that will direct the decisions of the automotive industry in the next five to fifteen years. But let’s not waste time with spoilers herewith the revelations of AntonioMegale, president of Anfavea, or even the enlightening cover story of this edition. We invite you to enjoy the fifteen pages dedicated to Rota 2030. The first half of 2018 already is in the rearview mirror, but the performance of some sectors during this period may showwhat is about to come. A lot has happened and even facing uncer- tainties, especially because of the elections, the bus market, for example, remains optimistic in a recovery but apprehensive with businesses that will be dammed by the (lack of) attitude of the Executive in cities such as São Paulo, capital. The recent and the upcoming launches – a lot of novelties are expected in an Auto Show year - also cheer the automotive paint people. In addition to the report about the trends for this segment we show the new entry-level vehicles equipped with automatic transmission presented in July. Andwe point why these launches also have additional values charged from the customer for solid colors like white and black. We could not end this editionwithout saying something about the sudden and surprising announcement of Sergio Marchionne’s decease. The automotive sector lost a leader who redesigned the destiny of big brands like Chrysler to Fiat over the last fifteen years, bringing a giant called FCA to the global game, among other important achievements. We were personally with Marchionne in his last major public appearance, in Italy, at the end of May. There, after a day full of presentations about his plans for FCA, we received the confir- mation from him that in 2019, after his retirement, he would write an article for AutoData . It could have been a playful moment, jokingly as it sounded. But we believe that we lost, besides a great leader, a future good reporter who would certainly know how to ask tough questions for the automotive leaders. Director Márcio Stéfani, publisher Editorial Board Márcio Stéfani, S Stéfani and Vicente Alessi, filho Newsroom Leandro Alves, deputy director of writing and new business, Marcos Rozen, editor Collaborated in this edition André Barros Graphic De- sign/Art Romeu Bassi Neto Photos DR and disclosure Photo Cover Romeu Bassi Neto/ArteAD Social Midia Allex Chies Commercial and advertising tel. PABX 11 5189 8900: André Martins, Érika Coleta, Luiz Giadas Subscriptions/customer service tel. PABX 11 5189 8900 Administrative and financial department Isidore Nahoum, counselor, Thelma Melkunas and Hidelbrando C de Oliveira Distribution Correios Prepress and print Eskenazi Indústria Gráfica Ltda., tel. 11 3531-7900 ISN 1415-7756 AutoData is a publication from AutoData Editora Ltda., Pascal st, 1 693, 04616- 005, Campo Belo, São Paulo, SP, Brasil. Reproduction without prior authorization is prohibited, but citation is permitted provided that the source is identi- fied. Responsible Journalist Márcio Stéfani, MTB 16 644 www.autodata.com.br AutoDataEditora autodata-editora @autodataeditora