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14 September 2018 | AutoData LAUNCH » C4 CACTUS T he thorny mission of the C4 Cactus is not only for representing almost 50% of Citroën sales in Brazil, in 2019. The quite exotic appearance for the SUVs standards that are becoming the Brazilians preference also should be the image of a new Citroën, which intends to end the perception that circulates in the market regarding the brand. “The best way to prove that a certain image is a myth or not true is giving the customer a real experience. There is no advertising campaign miracle that can An SUV to raise Citroën While there is great expectation for the projects of VW and Fiat, Citroën wants to shake the segment by welcoming the next SUV generation with the C4 Cactus change customer’s perception. Only a real experience has the power to break this paradigm.” After that observation, Ana Theresa Borsari, general director of the Peugeot, Citroën and DS brands in Brazil, made a pact with the current 103 Citroën dealers chain in Brazil. This movement with the dealers had already been anticipated in the 345th edition (in June) when Borsari participated in the From the Top section of this magazine. Together, brand and retail entrepreneurs created a program LAUNCH » C4 ACTUS