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19 AutoData | September 2018 BACKBONE The design and engineering of a global Citroën vehicle were the responsibility of the Brazilian team for the first time increasing the model’s production pace in the coming months. In addition to the project, conside- red to be well-suited for the market and the aftermarket strategy, another factor corroborates this brand expectation: the aggressive positioning considering the compact SUVs segment. The top-of-the- -line version of the C4 Cactus offers more items than some competitors and, unli- ke them, it does not exceed the R$ 100 thousand barrier. This positioning will allow, according to Borsari, to sell 2 thousand units of the Cactus per month in 2019. This model will be responsible for half of the brand’s sales next year, alone. The expectation is that Citroën will sell something around 50 thousand vehi- cles. In September, 1 thousand C4 Cactus units will be available on the online pre- -sale. The price table, Borsari ensures, is an important part of the strategy to attract the potential customer. And even more: “We wouldn’t be able to sell two thousand cars in this highly competitive market by changing the C4 Cactus price positioning”. In the most competitive segment of the market, Citroën has now one of the lowest price options offering everything the customer wants the most: connecti- vity, design, performance and a novelty regarding the brand, a special service.