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34 September 2018 | AutoData ANNIVERSARY » TOYOTA INDAIATUBA By Bruno de Oliveira Toyota Factory in Indaiatuba, SP, completes two decades of its best-selling model production in Brazil, the Corolla sedan panywhat it is in the Brazilianmarket today. And so, it may be said that the Indaiatuba unit, comparatively, achieved two hundred years in twenty. The history of the factory, however, be- gan almost ten years earlier, in 1990: when Toyota purchased an area of a little more than 1.5 million square meters from the coffee producer Fazenda Dom Bosco. It cost US$ 150 million. That was considered as the ideal place for the construction of a factory by Japanese engineers who came quite frequently to Brazil to choose the area of the new plant. Theworks began six years later, in 1996 - to prepare the ground of the market the Corolla already arrived in Brazil as an im- Divulgação/Toyota T he Toyota’s factory installed in Indaia- tuba, in the countryside of São Paulo, is celebrating its 20th anniversary. In this period, the factory has proved it- self absolutely fundamental to completely change the positioning of the brand in the Brazilianmarket: it isworthwhile to remem- ber that we talk about one of the pioneer automakers in production in Brazil, initiated in 1958, with a factory in São Paulo, capital, for the utility vehicle Land Cruiser, which became Bandeirantewhen the production was transferred to the São Bernardo do Campo unit in the ABCD region, in 1962. But it was only forty years later, in 1998, that Toyota started producing a car in Brazil, the Corolla sedan, which made the com-
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