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7 AutoData | Setembro 2018 By Vicente Alessi, filho Suggestions, criticisms, comments, offenses and the like for this column can be directed to the email vi@autodata.com.br Disclousure/Traton GOOD SERVICE Very healthy service from the young Grupo Traton, a name earned in the last days of August, Volkswagen Truck & Bus, now an independent company that group together MAN, Scania, Volkswagen Trucks & Buses and RIO. And healthy because, in the lack of and impossibility of a great meeting with the world press to tell its young story, where it came from and where it goes to, the group opted to distribute, by press release, an interview with its first CEO, Andreas Renschler. And things in Traton’s surroundings certainly sound so optimistic that this comes out on the first question they ask you: “What was wrong with the old name? Did not you like it?”. It is a question, as amusing as unexpected, which throws away any embarrassment and prompts questions and answers with rhythm, lively, objective. GOOD SERVICE 2 I publicly praise Traton’s release to observe, precisely, the elegy of the virtues I saw there – virtues that are missing in the automotive industry. Personal interviews are still the best way to know current and future realities, to exchange ideas about them, to use the past as a base and reference, to try to interpret what is about to come, anyway. These contacts, today, are neither easy nor simple, and not even the president or his press offices want it as a knowledge lever: they seem to face it as the necessary evil. I do not want to abuse the nostalgia, but I graduated in this field at a time when presidents became the best sources for journalists, off-the-record and even without the knowledge of their press services. It was the precise, correct, perfect information. Subjects regarding the companies’ interest used to be widely reported, but not always. Moreover: they shared camaraderie and confidence forever.

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