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54 October 2018 | AutoData By Leandro Alves Many challenges, few options The almost centennial Ford adjusts its structure in Brazil and in the South America region MANUFACTURERS/LIGHT VEHICLES » FORD T he almost centennial presence offers Ford a different look regarding Brazil. Its vice president, Rogelio Golfarb, considers that “all industrial activities in the country are compromised in one way or another, including the automotive sector. We couldn’t maintain the price compatible to IPCA (Extended National Consumer Price Index) compatible of 4% while we have experienced a double-digit increase in global commodities, a It may be the first time in the automotive industry that volume recovery won’t mean financial health. Rogelio Golfarb Disclousure/Ford