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58 October 2018 | AutoData By Marcos Rozen 2019, ITIRAPINA, YEAR 1 Conservative, Honda will maintain the same levels of 2018 in 2019. And factory moving begins. MANUFACTURERS/LIGHT VEHICLES » HONDA I t is a fact: Honda knows that it will lose market share in Brazil in 2018 and next year as well. But that does not seem to worry Issao Mizoguchi, its president for South America. “Being conservative, I believe we will maintain the same 2017 levels of production and sales in 2018, while the total market will increase. And this picture will be repeated in 2019.” The calm of the executive before the scenario is justified in the following reasoning: “It is an expected movement. This year, the market will grow especially due to the increase in sales of the most affordable models, which were the ones that decreased Disclousure/Honda
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