AD_MAGAZINE_349
62 October 2018 | AutoData By André Barros TWO DIGITS, DESPITE THE UNCERTAINTIES Boosted by its new vehicles, PSA Group calculates an increase of more than 10% in its volumes sold in 2019 MANUFACTURERS/LIGHT VEHICLES » PSA GROUP A mong the many uncertainties of Fabrício Biondo, vice president of communications, external and digital relations of the PSA Peugeot Citroën Group in Latin America, there is at least one certainty: production at the Porto Real unit, RJ, as well as the sales regarding the brands’ models will grow at the double digits range in the Brazilian market in 2019. The bets are in the latest Citroën launch, the C4 Cactus. The model will account for 50% of the brand’s domestic sales in Brazil, besides initiating the vehicles’ attack (produced in the Rio de Janeiro unit) on Latin American markets - in addition to Argentina, which will continue with the difficulties found this second semester, the companies are targeting exports to the Chilean, Colombian and Peruvian markets. “Negotiations have been under discussion for markets in the North of Africa as well, but we still haven’t closed anything.” Until August, Peugeot and Citroën sales totaled 34.5 thousand units together, a volume that gave the eleventh position in the Brazilian ranking. The tenth position, Nissan, had 63,7 thousand sales in the period. In addition to the Cactus, Biondo Disclousure/Nissan
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