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97 AD ASKS » CENTENNIAL CITROËN AutoData | October 2018 1 2 3 4 5 Divulgação/Citroën British, started her career in the area of sales and finance at the European MG Rover in 1977. She joined Citroën in 2005 as a financial director of the English division. In 2009, acted in the same position in the French Citroën. From 2010 to 2014, she worked as Citroën general director of the United Kingdom and Ireland and, soon after, was named as global CEO of the brand. She was in Brazil (for the fourth time) at the end of September. Linda Jackson, global CEO of Citroën We have a strong, historical and lasting brand. In France, we are the most respected car brand. We want to use this advantage to grow, now, outside Europe, being different from others in terms of design and offering a lot of connectivity. Our portfolio will be formed by eight global styles and C4 Cactus, recently launched in Brazil, is the first example of that. We sold 573 thousand cars in the world in the first semester. In China, we grew 50%. It is a focus there, but Latin America is very important. Today, the region accounts for 6% of our global sales, with Europe accounting for more than 70%. We want that more than half of sales takes place outside Europe until 2023 and in that context we intend to reach 10% in Latin America. The exact centenary will be on June 4, 2019. Throughout the year we will do several actions, physical, as a meeting with collectors of the brand’s vehicles in Europe, and digital as well. We will use social media a lot, which is very important in our current strategy. From 2020 on, all new models will have combustion-powered versions, hybrid and plug-in hybrid. In 2023, we want 80% of our portfolio to have this flexibility and, from 2025 on, 100%. Brazil is part of these plans. Citroën celebrates its centennial birthday in 2019. What does the brand prepares in special? What is the plan for the hybrid and electric vehicles? What are Citroën’s plans, globally speaking, for the future? Is Latin America an important part of this strategy? We will place three hundred C-Zero to run in sharing system in Paris. In Brazil, there are some projects and studies with City Halls, but nothing has been closed yet. Citroën invests in vehicle sharing in Europe. Are there any plans to bring something like this to Brazil? By André Barros