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20 November 2018 | AutoData LAUNCH » RENEGADE AND HR-V ...and higher prices over there. Honda did not significantly change the HR-V 2019 line: in addition to discreet visual change the model received new sound insulation, which will have a “more refined” performance with the suspension and transmission recalibration, according to the company. The front grille has been redesigned, especially the chrome finish that supports the Honda logo on a more horizontal way. New seats on the car interior, longer and with larger lumbar support, besides subtle changes in finish and cup holders. Exclusive to the EXL version, the new 7-inch screen multimedia system connects Apple and Android phones. The company compares the operation of the new HR-V EXL car multimedia with a tablet. The LX and EX versions offer an audio system with a 5-inch screen, USB and Bluetooth connections. HR-V LX R$ 92,5 thousand, a raise of R$ 2,3 thousand HR-V EX R$ 98,7 thousand, a raise of R$ 1,6 thousand HR-V EXL R$ 108,5 thousand, a raise of R$ 3 thousand The segment’s sales ranking until Sep- tember points to Honda as the vice leader with almost 10%, below the 12% reached a year ago, when it led the segment. The arrival of T-Cross and other competitors may take another position from Honda, even with the 2019 line novelties. Renegade has a tough climb to face though: it was the third a year ago but today it is only the fifth best seller, with 9%. The new pricing scheme intends to raise its market share to something closer to 10%, but it will not be easy. The Jeep also faces production limita- tions due to the sales success of the SUVs’ leader, the Compass, as well as the pickup truck Fiat Toro: all three models share the same Renegade line in Goiana, PE, which already runs at the limit of 250 thousand units per year. According to Silvestri, the crisis in Argentina can help move more units to the Brazilian market: “We produce to several countries and we can relocate production to meet the demands”. Disclousure/Honda

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