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28 AD ASKS » IOCHPE-MAXION CENTENNIAL November 2018 | AutoData 1 2 3 4 Disclousure/Iochpe-Maxion Brazilian, a Corinthians fan, has been president and CEO of Iochpe Maxion S/A since April 2014, responsible for all the company’s operations in the world. He joined the company in September 2012 as corporate vice president. Before that, he was the president of Ford Brazil and Mercosur, since 2006. Started his career in 1984, where he was the president of Ford México operation from 2001 to 2004. Graduated in Engineering from FEI and post graduate degree in management from Faap. Marcos de Oliveira, CEO of Iochpe- Maxion 75% of our production and sales volumes are currently concentrated abroad, with approximately 36% in Europe, 30% in the United States and 9% in Asia. The remaining 25% is in South America, with Brazil accounting for the largest share. There was a large study to determine the future paths of the industry some time ago. Today our auto parts presence is concentrated in wheels and structural elements, like chassis, items that will certainly be present in the vehicles of the future independent of their motorization; electric, fuel cell, etc. In the case of the wheels in particular, as long as there are no flying cars, we can say that the market will continue in an important way. And even flying cars will probably need a landing gear, so business still has to be maintained. Resilience. The Ioschpe family was able to give the company the vision and strategic ability to reinvent itself over time. In 2008, for example, the administration realized that it was necessary to expand borders to grow, act internationally and not only in Brazil. No, because we have a kind of natural hedge: just as the assemblers usually do, we produce where we sell. Then the materials purchase and the product sales occurs in in local currency most times. With so many ups and downs in the Brazilian economy it is impressive that Iochpe-Maxion achieves its centennial in 2018. What is the secret? As a Brazilian multinational, with shares in the stock exchange, Iochpe-Maxion’s balance sheet is consolidated in Reais. Doesn’t that complicate things globally speaking, especially in the face of the exchange rates in Brazil? How global is Iochpe-Maxion today, exactly? How is the company getting ready for the automotive industry’s profile changing, including electrification and autonomous driving? By Marcos Rozen