AD_MAGAZINE_350

45 AutoData | November 2018 Disclousure/Iochpe-Maxion The first strategic entrepreneurial vein of the family could already be noticed in Brazil: realizing that the araucarias began to become rare in the region, the company went to a new segment. This way, the Iochpe Group created Sagrisa in 1956 , for fruit growing: apples, peaches and peas as well as its industrialization in jam, conserved and canned products. The first effective entry into the automotive sector emerged from there: Auto Agrícola appeared in the same year, a Massey representative in Rio Grande do Sul for sales of tractors and agricultural machinery. A new leap in 1968 . With the creation of Banco Iochpe de Investimentos, the group enters the financial sector. And ten years later it purchases Indústria de Máquinas Agrícolas Ideal, from Santa Rosa, RS, becoming a manufacturer. In 1979 another arm, an astonishing one: the Ioschpe Group acquired a shareholding of Edisa Eletrônica Digital S/A, registering its entry in the computer market. In those old times, my friend! In 1982 , a certain return to its origins appeared with the formation of Rio Grande Companhia de Celulose do Sul, in partnership with Klabin and Votorantim. Within the automotive area, the most important step in this history was taken in 1983 , when the Iochpe Group bought the Brazilian operation of Massey Ferguson Perkins, a manufacturer of agricultural machinery and engines. And the capital was opened the following year, with the São Paulo stock exchange share offer. In 1989 , the importance of the industrial and automotive sector in business was definitely consolidated by the creation of the Maxion brand, which encompassed all the Massey, Perkins and Ideal businesses - at the same time Iochpe left the financial sector. And that same year, the Iochpe Foundation was created, whose greatest result is still the Formare (a social professional education program for low-income young people). Another important step in the automotive industry was the purchase of the FNV (in 1990 ), Fábrica Nacional de Vagões, from Minas Gerais, a former state company that was producing wheels and side rails for passenger and commercial vehicles at that time, two segments which Iochpe-Maxion operates in today. Another step took place in 1992 , when the company negotiated with Fumagalli the acquisition of a production line of wheels without tire chambers, a novelty for tractors, trucks and buses in Brazil.