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37 AutoData | December 2018 T he AutoData Award 2018 trophy received by Hyundai in the Marketing Strategy category has the true significance of a Jules Rimet Cup: the favorite initiative in the segment chosen by voters was the use of official sponsorship in the soccer World Cup in Russia this year, to launch a commemorative version of the HB20. The model was sold from the second half of April in limited edition of 4.2 thousand units. Officially named as the HB20 FIFAWorld Cup 2018, it was offered in four versions: hatch or sedan, 1.0 engine with manual transmission or 1.6 automatic, based on the Comfort Plus model and endowed with exclusive differentiations externally and internally as well. One of them was the car multimedia with Digital TV and welcome screen with the Hyundai and World Cup logos, leather seats and fabric in black with white stitching and embroidered World Cup logo on the head restraints and mats, besides 15-inch alloy wheels in graphite shade. The available colors for the special series were Polar White, solid, and Silver Sand and Silver Metal, both metallic. The aesthetic changes included grille in hexagonal shape with its edge and grille flaps in Gray Titanium and black headlights. At the rear, highlight for Clear Type lights, which equip the high-end versions of the model. On the sides, the emblem allusive to the competition was applied. Jan Telecki, general marketing manager for Hyundai Motor Brasil, said: “Above all, this is a recognition shared by all colleagues from the other automakers, something that makes it even bigger and gives us more responsibility and helps to improve the overall industry’s level. The AutoData Award is an incentive for all the nominated ones, not only the winners but also the finalists as well. For being an award related to one of the main Hyundai’s communication actions around the world (the World Cup) it gives us the certainty that this investment, started in 2002, has borne fruit with each championship edition”. “Above all, this is a recognition shared by all colleagues from the other automakers, something that makes it even bigger and gives us more responsibility and helps to improve the overall industry’s level. The AutoData Award is an incentive for all the nominated ones, not only the winners but the finalists as well.” Jan Telecki, general marketing manager of Hyundai Motor Brasil On page 50, left to right, Jan Telecki, Angel Martinez and Maurício Jordão. Below, HB20 World Cup. Divulgação/Hyundai