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39 AutoData | December 2018 The hatch Yaris on the previous page and, above, the sedan F or the first time in its long history in Brazil - 60 years celebrated this 2018 - Toyota started to compete in an intermediate segment of the medium compacts: the Yaris was launched in June with the hatch and sedan body options. This scenario was fundamental to the election of the model as Car of the Year in the AutoData Award 2018. Manufactured in Sorocaba, SP, the middle young model required a complex commercial planning that included the end of the most equipped versions of the Etios and the Corolla entry model. At launch, prices ranged from R$ 59,600 for the XL 1.3 manual hatch to R$ 80 thousand for the XLS sedan with 1.5 engine and CVT transmission. In Toyota accounts, the A and B platform models account for 62% of sales in the Brazilian market, with Yaris corresponding for 44% of the total sales. The company’s goal in Brazil was to sell 6 thousand units per month, being the XL Plus Tech the best-selling version of the mix, R$ 69,600 hatch and R$ 74,000 sedan: car multimedia with USB input, bluetooth and Toyota Play as standard feature, a system that mirrors smartphone applications on the touch screen, as well as items that are already present from the entry version such as on-board computer, steering wheel controls, stability control and hill start assist. The production estimate points to 78.6 thousand units/ year - 46.2 thousand hatches and 32.4 thousand sedans, including the volume destined to export. Of the 72 Yaris suppliers 63 are in São Paulo, near the factory in Sorocaba. From 70% to 80% of the parts volume comes from there – in addition, there are still five companies from Minas Gerais and four from the Southern Region. The model reached the market with Brazilian content close to 75%. According to data from Fenabrave, Yaris has sold a total of 21 thousand units until October, 13,3 thousand hatches and another 7,7 thousand sedans. Anderson Suzuki, general manager of communications and public relations, believes that “Yaris was the great launch of Toyota in 2018, matching with our 60th anniversary celebration in Brazil. With it, we started to offer a new option for the market, in an unprecedented segment for us. Yaris is recording very good sales results, which, along with this AutoData recognition, crowns all the launch preparation work that has been done and it is such an honor for us.” “Yaris is registering very good sales results, which, along with this AutoData recognition, crowns all the launch preparation work that has been accomplished and it is such an honor for us.” Anderson Suzuki, general manager of communication and public relations