weekly_edition_867

11 2.11 to 2.16.2019 is the most profitable of all those operating in Brazil. When there is so much good news together, the solid skeleton of a well-conducted operation becomes solid. St. Angelo did not fail to point out the developments: from 2012 to 2018 the company went from a 3.1%market share to 7.8%, with production increasing from 83 thousand to 209 thousand units and sales from 114 thousand to 200 thousand units. In Latin America, business evolution was also gradual in that period: share from 5.2% to 9.6%, production from 188 thousand to 315 thousand and sales from 322 thousand to 441 thousand. Production and global sales also grew in 2018, for the Toyota brand and for the Toyota Group as well. And why did Rafael Chang complain about the lack of generosity regarding the 2018 result?: “Because of Brazil, which always eat significant share of our profits. But the year has started well for the industry, and the good perspective we have on the Welfare Reform and a tax reformmakes us very excited about the potential result this year”. This year, sales projected to the domestic market reach 219 thousand units - basically, let’s say, “good sales”, which oppose to those called “direct sales” regardless of the price. Perhaps this is the secret, of Pirro, developed by Toyota: do not succumb to easy sales. And there is an advantage: the dealer chain is grateful for that. And production is expected to account for 225 thousand units, 7,6%more than in 2018, with factories in full steam and three shifts, during the “operational efficiency process.” Exports are calculated in a volume that will correspond to 28,2% of production, around 63 thousand 450 units, which will go to Latin American countries - and with an advantage, which is Yaris in a full year. Latin America contributed with 14% of the company’s worldwide growth in 2018. Investment of R$ 1 billion is being applied in the Indaiatuba plant, where Corolla is produced, to make it “more flexible and competitive”. Toyota’s labor force rose from 5 thousand 880 employees on December 31, 2017 to 6 thousand 954 on the same day last year.