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15 both fixed and variable costs, distribution costs and making marketing expenses more efficient”. The plan also calls for the launching of sixteen models until 2021, one for each brand per year. There are still six to go – and now, the majority will be produced locally, either in Porto Real, RJ, or in El Palomar, Argentina. With this initiative in new products, the company intends to jump from its current 2% market share to 5%, combining both Peugeot and Citroën. Tavares did not disclose the goals, neither did he elaborate on a target date for completion of the Turnaround plan. He does not seem too eager to get to the results right away: the exec believes that it is essential to prepare the ground to make money in the long term. “We have to make money in every country, for there is not such a thing as one country offsetting losses in another country. We are reaping good results, the situation is getting better, and we are confident that we will get to a positive situation very soon”. The CEO of Group PSA deemed as favorable indications from the economics team in the federal administration. Beyond the optimism with the forecast of the local economy, the decision to open borders for Mexican cars and components was seen as appropriate by Tavares. “With the release of importing parts from Mexico tax free, Brazilian suppliers will have to up their productivity”, said he. “There is no reason to be afraid of competing with the Mexicans. This will push Brazil to strengthen its competitiveness” AutoData News Agency Weekly Edition is produced by AutoData Editora Ltda . Rua Pascal, 1693 Campo Belo - São Paulo SP Brazil CEP 04719-001 Phone +55 11 5189 8900 . Translation: Pablo Blas. Graphic Project/Art: Romeu Bassi Neto. Associated Team: André Barros, Bruno de Oliveira, Caio Bednarski, Leandro Alves, Márcio Stéfani. Responsible Journalist: Vicente Alessi, filho MS SJPESP 4 874. Editorial agreements: Tiempo Motor (Argentina) and Flash de Motor (Venezuela). The copying and/or distribution without previous permission are strictly forbidden.