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5 » EDITORIAL AutoData | April 2018 By Marcos Rozen, editor What about the customer? O ne of these days a disturbing suggestion was sent to our Newsroom: the press officer offered an interviewwith a lawyer whose office had obtained a decision favorable to a conces- sionaire - that the dealer was not in a position to resell passive solidarity, a piece that should have been sent by the factory and was not. The case caused the client’s vehicle to be stopped for three months in the garage. Regardless of the court ruling involving the case, as well as the hard work of the law firm and its helpful press office, it seems that someone has forgotten to ask a question: and the consumer in this story, what about it? Well, the customer, of course, stayed on foot andwith a problem to solve, considering that the court ruled that the dealership can not do anything and that the owner of the car can not go directly to the factory to complain, because whoever plays the role to connect the assembler with the buyer is the dealership. Perhaps not knowing about this case, though in a nano sphere within the automotive universe, it serves as an exceptional example of what must change in our industry going forward. While store and car maker struggled to seewhich onewas right the consumer problem itself was minimized. Almost forgotten. This example, combined with so many and so many others, may help to explain the reason for the enormous discouragement of youth in buying cars. Just a car, that was so swarming the ima- gination and the priorities of those who came to the edge of the 18 years some time ago. This is what one of our main features in this issue is about: the consumer of the future, rather than demanding new technologies, clean or dirty, will change various understandings of the industry about itself - and it will certainly serve them in the name of their own survival. It will be a total inversion of values. We should also point out another scenario construction that we are trying to anticipate towards 2025, as it relates to how elec- tricity would be supplied, after all, a discussion more important and relevant today than the cars themselves, certainly. We also draw your attention to the revealing interviewof Carlos Alberto Oliveira Andrade, the Caoa, who told us all about how and what will be Chery. He received us at his house - and had not opened these doors to the press for four years. It’s because of our relevance, my friends. And who knows, also, by our good humor... Director Márcio Stéfani, publisher Editorial Board Márcio Stéfani, S Stéfani and Vicente Alessi, filho Newsroom Leandro Alves, deputy director of writing and new business, Marcos Rozen, editor Collaborated in this edition André Barros, Bruno de Oliveira, Caio Bednarski and Gilmara Santos Graphic Design/Art Romeu Bassi Neto Photos DR and disclosure Photo Cover Disclosure/CAOA/Mercedes-Benz Social Midia Allex Chies Commercial and advertising tel. PABX 11 5189 8900: André Martins, Érika Coleta, Luiz Giadas Subscriptions/customer service tel. PABX 11 5189 8900 Administrative and financial department Isidore Nahoum, counselor, Thelma Melkunas and Hidelbrando C de Oliveira Distribution Correios Pprepress and print Eskenazi Indústria Gráfica Ltda., tel. 11 3531-7900 ISN 1415-7756 AutoData is a publi- cation from AutoData Editora Ltda., Pascal st, 1 693, 04616-005, Campo Belo, São Paulo, SP, Brasil. Reproduction without prior authorization is prohibited, but citation is permitted provided that the source is identified. Responsible Journalist Márcio Stéfani, MTB 16 644 www.autodata.com.br AutoDataEditora autodata-editora @autodataeditora