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54 May 2018 | AutoData AGRICULTURAL MACHINERY » FUTURE Y ou can expect a lot froma tractor: the first one, of course, is functionality. No wonder this and other vehicles used in the field have the denomina- tion of agricultural machine - and machine in the exact conception of the word. Precisely because of this, in general, what least important in a tractor is aes- thetics: no one buys a vehicle like that by appearance, after all. But New Holland, a brand of CNH In- dustrial, decided to change the rural logic and presented in Brazil a concept trac- tor that would not be ashamed in any car show. “We’re starting from a basic premise: why can not a tractor be as functional as it is beautiful?” Asks DavidWilkie, a friendly Scottish man who brings in his curriculum two of theworld’s most admired automoti- ve design studios, Ghia and Bertone. Here in Brazil it is possible to admire a small part of his work: the design of the VW Logus interior, Autolatina’s pupil. Wilkie is the global design head of CNH Industrial since 2014. In order to design the concept tractor, he used the best of FCA, blood sister of By Marcos Rozen, from Castro, PR WILD ANIMAL WITH ALFA ROMEO PEDIGREE New Holland presents in Brazil a concept tractor that uses pure elements of automotive design, from conception to final result. And powered by biomethane. Divulgação/CNHi