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32 June 2018 | AutoData ANALYSIS » MARKET A n old saying about the market gua- rantees that the Brazilian does not resist a good novelty. That feeling of being the first to park at your garage parking space a model only seen on TV or being asked a lot of times about your new car at the gas station has enough strength to overcome any logical or rational argument that determines a purchase choice. And the sales results of the most re- cent launches in this 2018 are proving this behavior. AutoData has compiled data of some launches and analyzed their commercial performances, nationally and regionally. As criteria, it was adopted the effectiveness, in other words, only really new vehicles By Marcos Rozen Main launches register good performance in sales and help pull the market up, but regionally the dispute is quite singular participated, not considering launches of specific versions and alike. The deadline, limited to the last twelve months, and mi- nimum sales, within the first fifty models of the Fenabrave ranking from January to May. Inside this analysis themost successful model was Polo, the sales leader of the beginners. It is theVWmost sold of theyear, above Gol, and fulfills the manufacturer’s goal to be on the list of the country’s top five selling cars in general: until May the car is even one step higher, in the fourth position. Kwid comes in the second position, seventh of the general Brazilian ranking in the accumulated of the first five months. It achieves this objective imposed byRenault, 1st. Polo 29 165 5 833 4th. Yes Yes Position Model Units Average Local ranking Brand’s best selling? Fulfills targets? Brazil 2nd. Kwid 24 674 4 935 7th. Yes Yes 3rd. Argo 22 499 4 500 10th. Yes Partly 4th. Virtus 12 732 3 183 23th. No Partly 5th. Cronos 8 186 2 728 30th. No Partly *average calculated from February | **average calculated from March * ** EACH KING IN THEIR KINGDOM