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33 AutoData | June 2018 Disclousure/VW Disclousure/FCA to be the best-selling model of the brand in the country, surpassing Sandero. The third is Argo, which like the others became the best-selling of its brand, Fiat in this case, taking Mobi’s position. But its monthly average sales this year, 4.5 thou- sand, is still below the projected 6 thou- sand/month. Sequentially are Virtus and Cronos, in order, although both have a bit of unprivi- leged analysis than the others: the actual VW registrations started only in February and Fiat’s sales in March. It is certain that both did not disappoin- ted: Virtus is alreadyVW’s top-selling sedan, overcoming Voyage, even though it is ex- tremely distant fromCorolla, which for now compromises the brand’s goal of making it the country’s best-selling mid-size sedan. And Cronos also represents the top-selling Fiat 3-volume model, beating Siena. Considering only the three hatches, the regional performance is quite irregu- lar. In some states Polo wins this particular contest, while Kwid and Argo also lead in others – a proof that brand’s efforts have beenworth it and that consumer’s behavior is only linear regarding the novelty theme while the particular choice can vary greatly. Check out below: 1st. Polo 8 533 1 707 3rd. Position Model Units Average Local ranking São Paulo 2nd. Kwid 7 021 1 404 8th. 3rd. Argo 4 628 925 16th. In the largest market of Brazil the Polo model goes very well, behind only Onix and HB20. Kwid sells less than others - at least in theory - SUVs like Kwid cost the double or more, such as HR-V, Kicks and Compass. Argo loses from Etios and Mobi. 1st. Argo 4 725 945 9th. Position Model Units Average Local ranking Minas Gerais 2nd. Polo 2 692 538 13th. 3rd. Kwid 1 953 391 20th. Arriving in Minas Gerais Argo has the payback: in the state the model sells more than the rivals and its volume is even higher than in São Paulo. Polo sells nearly half of Fiat’s model and Kwid has a regular performance, losing to Mobi.
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