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36 June 2018 | AutoData ESSAYS 2025 » DISTRIBUTION By Marcos Rozen THE DAY THAT DEALERS WENT TO GOOGLE Dealer’s associations go abroad in search of references to design a new business model for dealers in Brazil A Brazilian group of dealers was in the region of the Silicon Valley in March, California, in the United States, to watch a presentation by Mario Her- ger, anAmerican innovation and technolo- gy consultant and author of several books about the theme. The speaker exhibited the picture of a baby on the screen and asked the audience: “Hasn’t just born the last person to take a driver’s license?” What Herger questioned, naturally, was if in eighteen years from now autonomous cars will be so developed that the driver’s license could become something simply useless since the driver’s condition would become equally unnecessary. In an even more extreme scenario, it may be possible to imagine an eventual prohibition of dri- ving in the name of reducing or completely eliminating traffic accidents. NO RESPONSE The objective of the speaker, of course, was to offer a provocation to shock the au- dience, knowing that it was formed mostly by dealers. But this is exactly the type of thing that the distribution segment needs today, believes Luís Eduardo Guião, known as Dado, president of Assobrav, the Bra- zilian Association of Volkswagen Dealers. The trip to SiliconValley, totaling around two hundred people, was a joint initiative