AD_MAGAZINE_345

37 AutoData | June 2018 Disclousure/Google Disclousure/Assobrav “The dealers business has followed the same standard for fifty years. It’s very traditionalist.” between Assobrav and Abrahy, the Brazi- lian Association of Hyundai Dealers, taking advantage of the same trip of the group to the annual NADA Show, promoted by the National Automobile Dealers Association, in Las Vegas. Therewere visits to several companies like Google and HP as part of the program and presentation of a vast series of lectures about technology, entrepreneurship and innovation, such as Herger’s presentation. The central objective was and still is to try to design a newmodel for the vehi- cle dealers business in the country as this “follows the same standard since the be- ginning of the automotive industry here”, Dado attests. It is not only certainly a prickly and ar- duousway as it is still light-years away from even trying to find an answer to Herger’s provocation, the speaker. Before that, it is necessary to convince the dealers that a deep change is fundamentally necessary, attests the president of Assobrav. “In the case of Volkswagen the dealers are formed by more than two hundred groups that control more than five hundred points of sale. They are, therefore, more than two hundred heads, each one thinking their own way and at their own pace.” Yes, there is resistance inside the dea- lers’ universe because of some changes in the structure of the business: things have been done like this, after all, for more than fifty years and it has always worked. The traditionalism here is really heavy. And there is no relief with the possibility of a change of scenario when the next generation assume the business because possible successors are jumping off the boat, totally uninterested in running a de- alership because, guess what? Things are done today as things have been done for fiftyyears - which in a young person’s mind eliminates any possibility of performing a minimally interesting or challenging career. To try to break these Everestian barriers Assobrav had only the first initiative of this type in the trip to Silicon Valley. Two other Luis Eduardo Guião, Dado, president of Assobrav