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39 AutoData | June 2018 multi-branded - in the case of VWthis pro- file reaches 60% of the dealers. The group of the president of Assobrav, inclusively, represents Renault and Toyota. NO ONE KNOWS And facingwhat has already been seen, is it possible to establish the ideal format for a dealer from the future? “Nobody is able to say precisely what themodelwill be like today, what willwork. Our job is to try to understand now what is happening in the process, the techno- logical and customer’s changes and from there to develop something new.” But at least there are clues, good clues: awell-defined concept is the need to have in physical stores the same experience that now exists on digital platforms. “For the customer, today, buying a car is not an attractive experience, it does not have a sexy appeal.” According to a survey by Assobrav in a universe of only 4 thousand customers seventeen of them approved the whole process of buying a 0KM vehicle. In this context, the best available re- ferences available today are the Tesla and Apple stores, which are far from the parameters of traditional resales: “I be- lieve it will be similar to this, by this type of model, not only here in Brazil but in other countries.” The question is so complex that there is no way to hit the hammer on the table definitively and deliver a ready formula to the dealers now or even in a fewmonths. In this way Dado’s objective and his team is to have at least some well-studied, de- fined and directed parameters so that the next president continues the work - his current term, the second, ends in one year and a half. Meanwhile the provocations and sur- prises continue, which must, somehow, at least push the process forward. Like what happened in Israel, when during a lecture with Uri Levine, creator of Waze, a dealer asked his vision about the future of vehicle dealers. “Theywill end”, he guaranteed without hesitate. A MERELY PERSPECTIVE QUESTION Have you ever seen someone so happy and smiling like this buying a new car at a dealership? Disclousure/Apple