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4 » INDEX June 2018 | AutoData SPECIAL INTERNATIONALIZATION ANALYSIS MARKET LAUNCH DAILY CITY 30S13 TECHNOLOGY MANUFACTURE ESSAYS 2025 DISTRIBUTION RESULT BOSCH LEGISLATION EURO 6 ENGINEERING R&D 6 8 50 26 53 FROM THE TOP Ana Theresa Borsari, general director of Peugeot and Citroën: efforts for a new image. 14 32 44 22 36 48 28 40 Brazilians play well abroad: some have factories in other countries, others dedicate a large portion of production to exports. There is still victory of our engineering for supplying exclusively the headquarters of automakers. Main domestic market launches show good performance in sales and help pull the market up, but regionally the dispute is quite unique: the Polo has better result, but Kwid and Argo have their victories. With an eye on individual entrepreneurship Iveco presents Daily version studied and developed especially for this new customer audience which requires in particular ease of driving and avoidance of restrictions of movement in large cities. It’s a whole new world: advances in digital transformation are occurring in highly collaborative virtual environments where everyone participates of the industry’s development at the same time. Brand associations go abroad in search of references to design a new business model for dealers in Brazil. The difficulty begins in convincing the dealers themselves that it is necessary to modernize. After two years of decrease Bosch revenues in Latin America grows again in 2017 - and for this year the expectation is the same. Brazil was directly responsible for the result, since the country accounts for 80% of the businesses in the region. The theme is delicate and a lot of people avoid talking about it: Proconve P8 still generates a lot of discussion, especially behind the scenes. The technical debate is the smallest of the problems, which have larger focus on political and market issues. Mercedes-Benz inaugurates proving ground for trucks and buses in the factory of Iracemápolis, SP, an investment of R$ 90 million, a direct result of the incentives of Inovar-Auto. There is a plan to expand the complex, but it depends on the new federal policy. LENSES AUTODATA ASKS PEOPLE & BUSINESS END OF CHAT The backstage of the automotive industry. And the situations in the hornet’s nest that nobody pokes. We choose a theme monthly and invite a specialist to respond Executive moves and other news from the Brazilian automotive industry The most relevant and irrelevant headlines of the month, handpicked by our editors