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5 » EDITORIAL AutoData | June 2018 Marcos Rozen, Editor A Brazil that enchants abroad (and disappoints here) I n World Cup times like this June, we now live a green and yellow spirit that naturally emerges in the Brazilians before battles faced by players in the stadiums from abroad. This pride, however, should find support beyond the sports universe. In the automotive, as we portrayed in this edition, there are a lot of reasons for that. Companies here become true multi- nationals. Others work strongly in exports, sending Made in Brazil products tomore than a hundred countries. Our engineering wins competition to exclusively supply the automaker headquarters. Undeniably, it is quite true, at the same time we have to live with own goals against ourselves, and the reflexes of the recent truck drivers’ manifestation may be the best example. The au- tomotive industry was the first to be paralyzed by the failure of the just-in-time system, which this industry itself invented, 100% supported by transportation realized by vehicles that the same industry produces. It is a paradox of continental proportions, just like our country. And from this general and generalist indignation exploded: about our main type of energy, the cost of electric cars, the de- ath of railroad transportation and similar issues, obviously and conveniently forgotten when the fuel returned to the pumps of the stations. Maybe it is an excellent opportunity to go deep in important discussions left under the carpet decades ago, based on real facts: despite everything, it was interesting to see such a mega- lopolis like São Paulo having miraculously fluid and gentle traffic, graced by low pollution levels. Result, yes, of search – even forced - for alternative notions of mobility and even immobility, without it here, it is evident, to brag about the facts that led to it. In any case it was clear from the strictly automotive point of view the dependence on ourselves and how complacent we are on this issue. Would not it be the time for the industry itself in name of its well-being, to bring to society a new concept of transportation? It may seem like an altruistic proposal but it’s actually quite individualistic - just be less immediate and think a little more than a mere fuel indicator pointing to empty. Director Márcio Stéfani, publisher Editorial Board Márcio Stéfani, S Stéfani and Vicente Alessi, filho Newsroom Leandro Alves, deputy director of writing and new business, Marcos Rozen, editor Collaborated in this edition André Barros, Bruno de Oliveira, Caio Bednarski, Lúcia Camargo Nunes Graphic Design/Art Romeu Bassi Neto Photos DR and disclosure Photo Cover Sergey Nivens/Shutterstock.com Social Midia Allex Chies Commercial and advertising tel. PABX 11 5189 8900: André Martins, Érika Coleta, Luiz Giadas Subscriptions/customer service tel. PABX 11 5189 8900 Administrative and financial department Isidore Nahoum, counselor, Thelma Melkunas and Hidelbrando C de Oliveira Distribution Correios Pprepress and print Eskenazi Indústria Gráfica Ltda., tel. 11 3531-7900 ISN 1415-7756 AutoData is a publi- cation from AutoData Editora Ltda., Pascal st, 1 693, 04616-005, Campo Belo, São Paulo, SP, Brasil. Reproduction without prior authorization is prohibited, but citation is permitted provided that the source is identified. Responsible Journalist Márcio Stéfani, MTB 16 644 www.autodata.com.br AutoDataEditora autodata-editora @autodataeditora