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56 June 2018 | AutoData LAUNCH » DAILY CITY 30S13 A fter twentymonths of a lot of resear- ch, development and conversations with many Joes and Marys, that in this case represent the current in- dividual entrepreneurs that are emerging in Brazil, last month Iveco launched the newDaily City 30S13, chassis and vanwith capacity to transport up to 3,5 tons and extends the line options also to the urban distribution and small trades markets. The novelty had already been shown casually in the last Fenatran, the National By Márcio Stéfani, from Florianópolis Custom-built for Joe and for Mary With an eye on individual entrepreneurship, Iveco presents version of Daily studied and developed especially for this new consumer audience Transport Fair, in São Paulo, in the end of last year and, at the time, generated a lot of curiosity. “This is about a new transportation vehi- cle option specially designed to serve the public that needs an appropriate vehicle to the challenges of their own business and big cities”, says the director of sales and marketing Ricardo Barion. “This con- templates from circulation restrictions to driving easiness and the need for low fuel consumption.”