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57 AutoData | June 2018 Disclousure/Iveco Twenty months of research indicated the most important needs: low fuel consumption, driving easiness and escape urban circulation restrictions. The idea of creating the newDaily City assumed that entrepreneurship has grown intensively in recent years, what has chan- ged transport needs mainly in large urban centers thanks to new models of small businesses and, mainly, e-commerce. For Barion “this is a new and important market niche. Research indicates that by 2030, 90% of Brazilians will live in urban areas, fromwhich 70% of GDP comes from”. He believes that this move will lead to an e-commerce growth in an intensive way. According to the executive, the digital commerce of vehicles already increases, on average, from 15% to 20% a year and brought changes in distribution logistics, with more flexible deliveries and reaching more locations. “We went into the field and tried to un- derstand exactlywhat these newentrepre- neurs needed, and only then started the development. In other words, we heard a lot of Joes and Marys who work with the most diverse activities and, from this, we are sure that the new Daily fully attends to what they asked for and need.” According to Barion with the launch Iveco starts to dispute for this new niche because the product meets specific needs in delivery and raw material purchase as well. Produced at the Iveco industrial com- plex in Sete Lagoas, MG, the Daily City