AD_MAGAZINE_346

16 July 2018 | AutoData LAUNCH » YARIS even with the opening of the third shift in Sorocaba, which now has the capacity to deliver 160 thousand vehicles a year. INTERMEDIATE MODEL Although Yaris is the youngest, the mo- del can be considered a sort of middle child in Toyota’s portfolio. This profile is absolutely clear on the price list: Yaris will fill exactly the gap that goes from the most complete Etios to the simpler Corolla. Little by little Toyota prepared the market for this strategy. At the launch of the new Corolla models the most basic versions disappeared. After the launch of Yaris it was time to the top versions of Etios leave the catalog. So, nowEtios hatch goes from R$ 48,4 thousand, in its manual version X, up to R$ 60 thousand in the X Plus automatic. The Yaris hatch XL manual, entry version of the middle child, costs R$59,6 thousand and the most complete version, automatic XLS, R$ 77,6 thousand. Regarding the sedan models, Etios’ pri- ces are from R$ 53.2 thousand to R$ 62.8 thousand. Yaris, fromR$ 64 thousand to R$ 80 thousand. Corolla, fromR$ 90 thousand. In the accounts of Toyota, the A [sub- compact] and B [compact] market seg- ments represent 62% of the sales in Brazil. By dividing this slice of pizza, hatches and sedans B account for the largest share of 44% of the registrations. Models A like Mobi and Up! have 10% of the market and the remaining 8% are derivatives with hybrid features, such as the recently launched Ka Freestyle. The most important Toyota launch in 2018 was positioned on the top shelf of the compact models. Maurílio Pacheco da Silva Neto, product manager, divided this large and competitive market share into two categories: B core and B premium. And for the company’s accounts pre- miumB-models registered a 47% increase in sales fromJanuary to April, adding 131.7 thousand units: “We will seek customer’s The Brazilian Yaris is already born with a nationalization index of 75%, thanks to its relative, Etios. But six of the suppliers are new in Toyota. Map of the suppliers São Paulo Sorocaba Minas Gerais Paraná Rio Grande do Sul