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23 AutoData | July 2018 “With the modernization of rural producers, the demand for more modern machinery, which work more efficiently, must increase in Brazil. And we already have the technologies available.” Roque Reis, commercial director of CNHi “Sales of agricultural machinery are expected to grow around 5%, boosted by a harvest that, even large, probably will not exceed last year’s record.” Alexandre Vinícius de Assis, commercial director of AGCO “Our construction machinery sales increased 40% in the first half, but the second is expected to be slightly less heated, resulting in a 30% increase.” Luiz Marcelo Daniel, president of Volvo CE “Growth until May was due to last year’s low base, and will not be maintained until December because the second semester of last year was better.” Luís Pasquotto, president of Cummins “We had to adapt to the reality of the market taking opportunities in the aftermarket because truck sales are still recovering. We see the second semester carefully in terms of sales.” José Eduardo Luzzi, president of MWM “Production is currently focused on the foreign market, especially Latin America. Once the resumption in the sector consolidates we imagine greater demand in the domestic market, but not in the second half yet.” Amauri Parizoto, sales and marketing director of FPT “We expect new investments to resume growth because the expansion in the first semester was due to public bidding. We have grown, but the basis of comparison is weak.” Roberto Marques, sales director of John Deere