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24 July 2018 | AutoData MARKET » ANALYSIS Compact Hatches % Medium Sedans % I t is impossible not to notice: analyzing the Brazilian sales ranking by model, it is clear that some models have ab- solutely divergent performances from their competitors, whether up and down, despite technical and market characteris- tics strictly similar between the models. A good example is Corolla. Until May, according to Renavam figures provided to Fenabrave, Toyota had no less than 40.5% of the medium sedan segment, one of the most competitive segments of the market. With that, the car practically ignored at least half a dozen competitors with ex- By Marcos Rozen THE BRAZILIAN, THIS SEMI-CONSERVATIVE CUSTOMER The behavior of a 0 KM customer is still traditional, which helps to explain why some models sell so well and others so poorly despite similar features Corolla 24 267 Civic 10 976 Others 9 357 Cruze 8 361 Jetta 1 977 Focus Sedan 1 971 Sentra 1 527 C4 Lounge 1 515 Two examples of disparity in sales in the Brazilian market Onix 73 403 HB20 42 128 Others 29 472 Polo 29 165 Argo 22 499 Sandero 18 955 208 3 465 C3 3 173