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39 AutoData | July 2018 Premium-orities In addition to Jeep, the premium brands Alfa Romeo, Maserati and RAM are prominent in FCA’s planning. The reason is simple: their vehicles occupy highly profitable segments and have opportunities for growth in several regions. At the end of the five year period, 80% of revenues is expected to come from these brands - currently 65%. On the other hand, Fiat and Chrysler are expected to operate only in profitable markets such as in the United States, in case the case of Chrysler, and Europe and Latin America in the case of Fiat. Although sales volumes below the main brands of FCA, Alfa Romeo and, more than others, Maserati, will have special attention. A new generation of hybrid and electric vehicles, with all the style and luxury characteristic of these two brands, will dispute the preference of Porsche and Tesla consumers, besides having relevant participation in the largest premium vehicle market in the world: China. RAM, on the other hand, will have a difficult mission: to climb in the most competitive pickup truck market in the world, the United States. Until 2022 FCA plans to take its brand, totally centered in this segment, to be the sales vice-leader – today the company is the third. Much is expected of the new RAM 1500, launched in March, to compete with rivals from Ford and Chevrolet. The expectation is that this new RAM 1500 will also be offered in Latin America. In addition to the 1500 RAM Heavy Duty, which will be presented in January 2019, and a new version of medium pickup truck complete the portfolio that intends to raise global sales from the current 770 thousand units to 1 million by 2022. PRODUCT PLAN ALL-NEWPROMASTERCITY PROMASTERCITY PROMASTER PROMASTER SMALLVAN LARGEVAN HEAVYDUTY NEWTRX ALL-NEWHEAVYDUTY ALLNEW 1500 LIGHTDUTY HEAVYDUTY SEGMENTS 2018 2022 23 NEWMID-SIZE /METRICTON MID-SIZE D E F SPECIAL TY PRODUCT PORTFOLIO GLOBAL •An entirelynew line -up • Target the largestand fastest-growing segments • Keep leveragingonhaloproduct to reinforceBrandpositioning PREMIUMSEGMENTS ELECTRIFICATION AUTONOMY CONNECTIVITY NewAlfieri NewAlfieriCabrio Levante GranTurismoMCA GranCabrioMCA GhibliMCA QuattroporteMCA GhibliMCA NewQuattroporte New Levante NewD-UV 6New launches • 8PHEVs • 4BEVs 100% electrified EveryMaserati isall-new or redesigned L3 autonomy 2018 43% MARKETCOVERAGE 2022 68% MARKETCOVERAGE PHEV BEV Connected Autonomy 30 PRODUCT PORTFOLIO B C D E SPECIALT Y GLOBAL •Build the line -upwithheartof themarketproducts • Growmarket coverage intonew segments PREMIUMSEGMENTS ELECTRIFICATION AUTONOMY CONNECTIVITY 2018 46% MARKETCOVERAGE 2022 71% MARKETCOVERAGE PHEV Connected Autonomy 4CSpider Giulietta MiTo 7New launches 6PHEVs 100%Electrified L2+&L3Autonomy Average age ofportfolio: <3 years 2+products focused to meet specific regional needs CUV EUV GiuliaMCA+LWB StelvioMCA+LWB GTV 8C GiuliettaMCA 4CCoupe Stelvio Giulia Source: IHSPremium 39 vehicles intended specifically for urban transport activities will stay out of this de- cision. According to Manley, now, in 2018 of every seventeen SUVs sold in the world one will be Jeep. And five years from now he expects this ratio to be one in twelve: “We aim at the success of our newvehicles and customer’s recognition so that, in the future after 2022, in every five SUVs sold one will bring the Jeep logo.” TEAMWORK The event FCA Capital Markets Day featured an extensive and rich agenda of presentations. The prominent participation